In the time and age of subscription services galore, online streaming of movie and video contents, and ride-sharing, can we still say that “owning” something is still a crucial part of modern urban or rural living? Can we still say so even for furniture?
In the eyes of many millennials today, they have to contend with student loan debt. Aside from this, sometimes they must move from one lease to the next. And such scenarios bring us to this conclusion, the one hard truth: buying and acquiring pieces of furniture nowadays is a thing of the past. It is not as practical anymore as to how it was in the years gone by.
Now with respect to a report made by the National Association of Realtors, they are saying that in the offing now the millennials are likely to comprise the largest chunk of home buyers. This is despite the fact that their observable spending habits are a far cry from those of the yesteryears.
According to data from Bank of America Merrill Lynch, the millennials or the younger ones are spending so much more of their money and income on technology, gadgets, and eating out which is quite the opposite of the generations they followed. Only 4.5% of their spending power is allotted to building materials and the acquisition of furniture.
Coming into the scene now is a new breed of decor-based furniture hire Melbourne companies. This is one industry that has picked up on the profitableness of the renting sphere. And they are offering us a wide spectrum of commitment-free ways to spruce up our home interiors, all while remaining swanky-looking yet within budget.
Here are some of the prominent furniture hire companies that have joined this bandwagon now. See how they are making a difference in this field.
From the words of its CEO and founder of this trendy furniture rental company, Jay Reno, “it is not about taking your chances of owning your dream house soon, or about accumulating luxury cars, or the white picket fenced home. The driving force of most nowadays is not around those anymore.
What people, most especially the millennials, are looking for nowadays is something that will give them a sense of flexibility and freedom.
Taking into consideration how nerve-wracking moving from one place to another can be, most especially when you are a city-dwelling individual, renting out pieces of basic furniture is a practical option to take as opposed to schlepping every belonging you have every time you need to start a new lease.
The general impression of many of us when it comes to art is that it is confined exclusively to serious art collectors only. But London-based online marketplace Rise Art is determined to change all that by offering their clientele rental option.
How are they planning to carry out this change? They will give their customers a chance to have a dry-run, a trial period to test out their product offerings before making a purchase. This is comparable to a trial subscription, but the product being leased out are sculptures, paintings, and more.
They made the process fun, too. They will offer you a personality test intended to determine what your unique tastes are. Their in-house expert art curators will refer to your personality test to give their suggested picks to you.
While there is a good chance that you will come across several items costing a leg and an arm, the company is also big when it comes to representing budding and upcoming artists for reasonable amounts. Therefore, there is something for everyone here.
These 2 companies mentioned above are catering to a different market now. They are targeting the young millennials who are proving they have the most discriminating taste for style, which is a big, prolific market which furniture hire Melbourne companies can tap into.
Furniture rental companies venturing into this industry should know how to steer their operation in this direction where surefire success would be awaiting them.